Responsible Travel

“With more than one billion international tourists now traveling the world each year, tourism has become a powerful and transformative force that is making a genuine difference in the lives of millions of people. The potential of tourism for sustainable development is considerable. As one of the world’s leading employment sectors, tourism provides important livelihood opportunities, helping to alleviate poverty and drive inclusive development.”

United Nations Secretary-General, World Tourism Day Message, 2015

The Challenge

As stewards of natural and cultural heritage, tourism has significant transformative power in the face of unprecedented global inequality and change. Tourism requires peace and sustainable tourism development requires more than a philosophy of minimising disturbance. Providing opportunities to engage in social and environmental sustainability activities lowers barriers to behavioural change and promotes responsible travel.

Our Approach

Our efforts extend beyond the precautionary approach, integrating social and environmental responsibility throughout operations, and our travellers’ experience. To deliver on our mission, we have conceptualised our values based on a “for good framework” whereby a visit to our hotels and resorts creates a Stay For Good. Our efforts towards this voluntary material topic are highlighted throughout this website and our Sustainability Reports. Discover more about our commitment towards responsible travel via our three pillars of sustainability.

Our Environment
Our Environment
Our Community
Our Community
Our Responsibility
Our Responsibility
Our Goal

Our target is to provide a minimum of five engagement opportunities per property to support responsible travel by connecting guests with cultural and natural heritage to create stewardship and resilience.

Our Progress

25,839 hours were volunteered by our associates towards events and activities, with a total of over 61,417 guests participating – up from 52,369 in 2019 despite the pandemic.