The Challenge
People travel more frequently and further afield than ever before. Our cities are increasingly filled with diverse cultures, drawn together from all over the planet, pursing dreams of a new or better life. The age of internet and technology has brought the international community closer together, and cultural-fusion influences everything from food, music, fashion, interior décor, architecture, film, television and even the way we speak and communicate amongst ourselves.
Whilst there are many significant advantages to this, it can be easy to overlook our cultural identities and long-serving traditions. For many, experiencing different cultures and unique heritages is a large part of why we travel in the first place. There are also many whose livelihoods still depend on artisanal craft and trade, using ancient techniques passed down through the generations.
The dependence on natural heritage by tourism creates the need for those working in the industry to act as stewards, with a responsibility to safeguard and preserve traditions, in addition to supporting the resilience of communities being impacted.