The Challenge
Corporate responsibility starts with a value system, with fundamental beliefs on ethical principles that are important to our business and identity. Reputations take decades to cultivate founded on confidence and trust, forming an important but often intangible asset. A company that is indifferent about its actions faces high risks and potential costs from action. Rapid development of rules of corporate governance worldwide requires established systems to ensure compliance, while going above and beyond the bare minimum inspires trust and loyalty.
