Banyan Tree Gallery
About Banyan Tree Gallery
A quintessential highlight of the Banyan Tree experience, Banyan Tree Gallery is the retail arm of Banyan Tree Hotel & Resorts. Recreate the unique Banyan Tree experience with an extensive selection of Asian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, ethnic apparel and accessories, and objets d’art.
Committed to supporting indigenous artistry, livelihoods of village artisans and environmental conservation, Banyan Tree Gallery acts as a marketing platform to create cultural and green awareness, and hence help conserve the villagers’ heritage while sustaining their livelihoods through gainful employment. The Gallery is also committed to showcasing and supporting community-friendly and eco-friendly products and projects.
Banyan Tree Gallery has a wide network of village producers and project partners around the region. Currently, Banyan Tree Gallery showcases traditional Asian village crafts via its global network of over 70 outlets worldwide.
Banyan Tree Gallery is the Pacific Asia Travel Association (PATA) 2003 Gold Award Winner in Heritage and the 2004 Grand Award Winner in Heritage (for sister brand Museum Shop by Banyan Tree) for the community craft projects it supports.
The origins of Banyan Tree Gallery date back to 1989 when Ms Claire Chiang, Managing Director was first approached in Thailand to buy two traditional Thai “maun” (triangular-shaped) cushions. Instead of just purchasing two cushions, the Yasathorn community in North Thailand was commissioned to produce 500 sets of cushions for the interiors of the resorts in Laguna Phuket. Proceeds from the sale were then distributed to the village women artisans, with the leftover funds channelled to support the Santitham Vidhayakhom School.
Sustaining village development, preserving and promoting traditional cultures and crafts are part of Banyan Tree Gallery’s business ethos as a socially responsible tourism retailer. This is also in line with the Group’s corporate social responsibility (CSR) philosophy of "Embracing the Environment, Empowering the People".
ETHOS OF A SOCIALLY RESPONSIBLE TOURISM RETAILER
Based on a concept of “retailing with a difference”, Banyan Tree Gallery’s business ethos centre around four core values:
1. Sustaining Village Development
Banyan Tree Gallery works closely with village cooperatives and non-profit craft marketing agents to provide gainful employment and help sustain ethnic craft skills.
2. Conserving Natural & Cultural Resources
A wide range of eco-friendly products is developed via recycling and the use of indigenous natural materials.
3. Showcasing Ethnic Crafts & Culture
Retail items are accompanied by a detailed write-up of the craft, its origins and the creator, to promote Asia’s rich heritage and culture.
4. Educating & Motivating Stakeholders
Market knowledge like trends and customers’ preferences, is shared with the cottage craft producers during workshops and visits to enhance the marketability and sustainability of the crafts.