executive_chairman

As 2014 marked the 20th anniversary of the opening of Banyan Tree Phuket, the first ever Banyan Tree resort, we looked back at our journey thus far.

 

From a personal value shared by us at the inception of the brand and our single resort in 1994, our core founding value of sustainability has progressed over the past two decades:

  • to managing or having stakes in 35 resorts and hotels, 70 spas, 83 retail outlets and three golf courses;
  • to creating over 10,000 permanent new jobs globally across our resorts, spas, retail outlets, and golf courses;
  • to manifesting throughout the design and development of our hotels;
  • to each hotel being externally certified by third parties to EarthCheck’s globally leading sustainable tourism standards for development and operations;
  • to institutionalising the Green Imperative Fund’s crowd funding matched by hotels in support of social and/or environmental projects where the primary beneficiary is external to Banyan Tree;
  • to remaining active within the United Nations Global Compact since 2005 and the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism since 2013;
  • to establishing Banyan Tree Global Foundation as a separate entity to enhance transparency and safeguards that such funds collected will in fact Embrace the Environment and Empower People;
  • to formalizing a three-pillar approach of enhancing operational efficiency, protecting biodiversity, and developing local capacity;
  • to our annual group wide efforts and targets which have collectively planted over 358,000 trees and provided a combined structure of mentorships and scholarships to over 74 young people in 8 years.

 

Beyond numbers, our goal has always been to create a magical experience for our guests. The outpouring of support for our sustainability efforts from past and present guests shared via social media during our 20th anniversary celebrations answered a question we were repeatedly asked during the process of our initial public offering some nine years ago- “Will Banyan Tree continue its sustainability efforts as a publicly listed company?” Yes, sustainability will remain core to our business; it must as it is demanded by our guests, our associates, our business partners, and we demand it of ourselves.

 

Yours Sincerely,
Mr Ho Kwon Ping
Executive Chairman, Banyan Tree Holdings Limited