While Banyan Tree is still a small and young enterprise, we have big dreams of being a global player in our chosen niche. As we grow, we need to remain true to our core founding values so that at any point in the future, all current members of the Banyan Tree family and all those who will join us in the future, can look back and be proud of what we have achieved; proud of our choices and ability to deliver the Banyan Tree Experience to our guests; proud of the values which have guided our efforts since the our start in Phuket’s Bang Tao Bay. To accomplish this, we need to remain headed in the right direction and remain proud of not only our past accomplishments, but also passionate about our current efforts as well as excited about our future prospects.
A CEO’s job is to manage effectively and create profits while also leading and inspiring all stakeholders towards a collective and compelling vision. As business leaders CEO’s must not only embrace but continually demonstrate by personal example, that we have the awesome responsibility as well as exciting challenge, to inspire in our younger or more junior colleagues, the notion that the pursuit of business can be a noble enterprise. We need to inspire the understanding that businesses can, if morally driven and passionately executed, be a positive force in making this a world of greater equality and prosperity for all in the community.
The sentiment that businesses can be a part of the solution to the challenges of globalization is echoed by the United Nations Global Compact, we support its Ten Principles and are encouraged by the fact that over 5,000 other organizations around the world share those same values.
Today, with our footprint in virtually every continent of the globe though some 50 development projects, and with over 50 nationalities in our little united nations, there is no turning back on this long, arduous, but deeply fulfilling journey.
Mr Ho KwonPing