Chairperson's Message

I wish you a warm welcome to CSR website, where we share our efforts from day one till today.

Banyan Tree has always sought to better harness our core competencies to enhance our ability to support community and environmental objectives, while trying to identify areas of alignment between business, social and environmental goals. In 2007, our Seedlings initiative revolved around communities and our ability to harness our human capital to build capacities and create value for community members. Likewise, our Greening Communities effort sought to leverage our physical assets such as access to protected areas which would allow the long term survivability of newly planted trees.

These projects reflect our intrinsic belief that businesses must create value for shareholders while creating value for communities. Businesses are also powerfully positioned to facilitate and create change through their product offering and purchasing power. As a hotel and resort operator, we are additionally well placed to facilitate sustainable change. Between the number of guests we touch every year, as well as the number of our properties which are in developing areas, we have the opportunity and responsibility to share what we have learned with our guests while also partnering with communities to share as much of the benefit of tourism as possible.

By sharing our efforts and values, we hope to inspire others to implement similar initiatives delivering greater benefit to communities while also shifting to a more symbiotic relationship with the environment. We invite you to join the growing movement of consumers as well as businesses who seek new solutions to old problems and in doing so, to rethink the ethos of profit, costs, and in success. Doing well is about doing good, and by doing good, we will collectively do well.

Ms Claire Chiang